What Leonardo AI does
Leonardo AI is a generative platform for making images and short videos from text prompts or your own trained models. Paid plans open up 80+ models, private generations, image and video editing that keeps characters and composition intact, and upscaling for print. Higher tiers include unlimited slower-paced generation on selected models. There are solo, team and API plans, and the API also offers remove.bg background removal.
Best for
- Hobbyists generating AI art daily
- Creators who need consistent characters and styles
- Small studios producing image and video content
- Developers adding image generation through an API
Key features
Image generation
Creates images from prompts or from custom models you train on your own style.
Video and motion
Turns still images and ideas into short animated clips.
Precise editing
Edits images and video while keeping characters, composition and style.
Upscaling
Raises resolution and clarity for print and high-resolution screens.
Relaxed unlimited generation
Premium and Ultimate include unlimited slower generation on selected models.
Developer API
Pay-as-you-go API with up to 10 concurrent generations and non-expiring credit.
Leonardo AI pricing
Leonardo AI has a free plan. 150 fast tokens per day, automatic model choice only, and public creations. Paid plans start at $12/month. Prices exclude tax. Yearly billing is advertised as up to 20% off. API is pay as you go. Prices checked on the official site on Nov 9, 2026.
| Free | $0/month | |
|---|---|---|
| Essential | $12/month | 8,500 fast tokens per month |
| Premium | $30/month | 25,000 fast tokens; $29/month billed yearly |
| Ultimate | $60/month | 60,000 fast tokens; $59/month billed yearly |
| Team Starter | $24/seat/month | Shown as $72/month for 3 seats |
Source: Leonardo AI pricing page
Pros and cons
What it does well
- Free plan gives a daily token allowance without payment.
- Paid plans include 80+ models and private generations.
- One subscription covers images, video, editing and upscaling.
Know before you sign up
- Free creations are public and limited to automatic model choice.
- Unlimited relaxed generation applies only to selected models and can slow at busy times.
- Fast tokens are capped monthly on every paid plan.
Alternatives to Leonardo AI
- MidjourneyGenerate and refine images from prompts and references.
RecraftGenerate editable images and vector graphics for design.
Adobe FireflyGenerate visual and audio creative assets.
Bing Image CreatorCreate and remix images from prompts.
CanvaCreate visual assets with Canva AI design tools.
ClipdropEdit and generate images in a visual suite.
Questions about Leonardo AI
What is Leonardo AI?
Leonardo AI is a generative platform for making images and short videos from text prompts or your own trained models. Paid plans open up 80+ models, private generations, image and video editing that keeps characters and composition intact, and upscaling for print. Higher tiers include unlimited slower-paced generation on selected models. There are solo, team and API plans, and the API also offers remove.bg background removal.
Is Leonardo AI free?
Leonardo AI has a free plan. 150 fast tokens per day, automatic model choice only, and public creations. Paid plans start at $12/month. Prices exclude tax. Yearly billing is advertised as up to 20% off. API is pay as you go. Prices checked on the official site on Nov 9, 2026.
How much does Leonardo AI cost?
Paid plans start at $12/month; plans listed on the official pricing page: Free ($0/month), Essential ($12/month), Premium ($30/month), Ultimate ($60/month), Team Starter ($24/seat/month). Prices exclude tax. Yearly billing is advertised as up to 20% off. API is pay as you go.
Who is Leonardo AI best for?
Hobbyists generating AI art daily, Creators who need consistent characters and styles, Small studios producing image and video content and Developers adding image generation through an API.
Where can I use Leonardo AI?
Leonardo AI is available on Web and API, according to its official site.
What are some alternatives to Leonardo AI?
Similar image & design tools include Midjourney, Recraft, Adobe Firefly and Bing Image Creator. Compare them on the Image & design page.