What Bing Image Creator does
Bing Image Creator is Microsoft's free AI image generator inside Bing. You describe a picture and it returns one, two or four images, currently using Microsoft's MAI-Image model in its default mode. Guests can try it with a small daily cap, while signing in with a Microsoft account adds your own uploads, more models and unlimited standard-speed creations. A sister tool, Bing Video Creator, turns prompts into short AI videos.
Best for
- Casual users who want free AI images without a subscription
- Quick social posts, illustrations and mockups
- Microsoft account holders who use Bing or Microsoft Rewards
- Trying AI image prompts before paying for another tool
Key features
Text-to-image
Generates 1, 2 or 4 images per prompt using Microsoft's MAI-Image model in the default mode.
Fast and standard modes
Signed-in users get 10 fast creations a day and unlimited creations at standard speed.
Aspect ratios
Choose square 1:1 or wide and tall formats such as 7:4, 4:7, 3:2 and 2:3.
Image uploads
Signed-in users can upload images to guide a creation, subject to consent rules for photos of other people.
Bing Video Creator
A separate tool makes short AI videos from prompts; generation can take minutes or longer at busy times.
Bing Image Creator pricing
Bing Image Creator has a free plan. Free to use; signed-in users get 10 fast creations per day and unlimited standard-speed creations, while guests have a smaller daily cap. Microsoft Rewards can provide extra fast creations. No paid plan is listed on the page. Prices checked on the official site on Nov 9, 2026.
| Free | $0 |
|---|
Source: Bing Image Creator pricing page
Pros and cons
What it does well
- Completely free, with unlimited standard-speed images once you sign in.
- No separate app or subscription needed; it runs in the browser through Bing.
- Includes a companion video creator under the same account.
Know before you sign up
- Fast creations are limited to 10 per day; after that images generate more slowly.
- Prompts can be blocked by the content policy, and repeated violations can lead to suspension.
- The service may be unavailable in some countries or regions.
Alternatives to Bing Image Creator
FLUX 3 ImageGenerate images with Black Forest Labs models.- MidjourneyGenerate and refine images from prompts and references.
Adobe FireflyGenerate visual and audio creative assets.
CanvaCreate visual assets with Canva AI design tools.
ClipdropEdit and generate images in a visual suite.
KreaGenerate and edit media in a creative workspace.
Questions about Bing Image Creator
What is Bing Image Creator?
Bing Image Creator is Microsoft's free AI image generator inside Bing. You describe a picture and it returns one, two or four images, currently using Microsoft's MAI-Image model in its default mode. Guests can try it with a small daily cap, while signing in with a Microsoft account adds your own uploads, more models and unlimited standard-speed creations. A sister tool, Bing Video Creator, turns prompts into short AI videos.
Is Bing Image Creator free?
Bing Image Creator has a free plan. Free to use; signed-in users get 10 fast creations per day and unlimited standard-speed creations, while guests have a smaller daily cap. Microsoft Rewards can provide extra fast creations. No paid plan is listed on the page. Prices checked on the official site on Nov 9, 2026.
Who is Bing Image Creator best for?
Casual users who want free AI images without a subscription, Quick social posts, illustrations and mockups, Microsoft account holders who use Bing or Microsoft Rewards and Trying AI image prompts before paying for another tool.
Where can I use Bing Image Creator?
Bing Image Creator is available on Web, according to its official site.
What are some alternatives to Bing Image Creator?
Similar image & design tools include FLUX 3 Image, Midjourney, Adobe Firefly and Canva. Compare them on the Image & design page.