What Looka does
Looka is an AI logo and branding tool for small businesses. You enter your business name and pick styles, colors and symbols you like, and it generates hundreds of logo options in a couple of minutes. You can then adjust fonts, icons, colors and layout in an editor and preview the logo on items like business cards and T-shirts. Making logos is free; you pay only to download, either for a one-time logo package or a yearly Brand Kit with matching assets.
Best for
- Small business owners who need a logo fast
- New businesses that want matching business cards and social graphics
- People without design skills or a designer budget
- Founders who also want a simple AI-built website
Key features
Logo generation
Generates hundreds of logo options from your business name and chosen styles, colors and symbols.
Logo editor
Change colors, fonts, icons, layout and spacing to create more variations without design skills.
Mockup previews
Shows how a logo will look on T-shirts, business cards and other items before you buy.
Brand Kit
The subscription adds 300+ branded templates, including social posts, business cards, email signatures, invoices and brand guidelines.
AI website
The Brand Kit Web subscription adds an AI-generated website that matches your brand.
File formats
Paid packages include high-resolution and vector files in SVG, EPS, PDF and PNG.
Looka pricing
Looka has no free plan. Designing and previewing logos is free; you pay only when you want to download. Paid plans start at $35. Logo packages are one-time purchases; Brand Kit plans are billed yearly. You keep full ownership of your logo even after a subscription ends. Prices checked on the official site on Nov 9, 2026.
| Basic Logo Package | $35 | One-time; one low-resolution PNG file |
|---|---|---|
| Premium Logo Package | $72 | One-time; high-res PNG, EPS, SVG and PDF, color variations, unlimited changes |
| Brand Kit Subscription | $96/yr | Billed annually; logo files plus 300+ branded assets |
| Brand Kit Web Subscription | $129/yr | Billed annually; adds an AI-generated website |
Source: Looka pricing page
Pros and cons
What it does well
- You can explore and edit logos for free before paying anything.
- One-time logo packages mean you do not need a subscription for just a logo.
- Brand Kit bundles many matching assets, from business cards to invoices, in one place.
Know before you sign up
- The cheapest package gives only one low-resolution PNG file; vector files need the Premium package or a subscription.
- Brand Kit plans are billed annually, with no monthly option shown.
- Logos come from templates and AI, so there is no human designer involved.
Alternatives to Looka
CanvaCreate visual assets with Canva AI design tools.
KreaGenerate and edit media in a creative workspace.
Adobe FireflyGenerate visual and audio creative assets.
Beautiful.aiBuild slide decks with AI and smart layouts.
Bing Image CreatorCreate and remix images from prompts.
BrandmarkGenerate logos and related brand assets.
Questions about Looka
What is Looka?
Looka is an AI logo and branding tool for small businesses. You enter your business name and pick styles, colors and symbols you like, and it generates hundreds of logo options in a couple of minutes. You can then adjust fonts, icons, colors and layout in an editor and preview the logo on items like business cards and T-shirts. Making logos is free; you pay only to download, either for a one-time logo package or a yearly Brand Kit with matching assets.
Is Looka free?
Looka has no free plan. Designing and previewing logos is free; you pay only when you want to download. Paid plans start at $35. Logo packages are one-time purchases; Brand Kit plans are billed yearly. You keep full ownership of your logo even after a subscription ends. Prices checked on the official site on Nov 9, 2026.
How much does Looka cost?
Paid plans start at $35; plans listed on the official pricing page: Basic Logo Package ($35), Premium Logo Package ($72), Brand Kit Subscription ($96/yr), Brand Kit Web Subscription ($129/yr). Logo packages are one-time purchases; Brand Kit plans are billed yearly. You keep full ownership of your logo even after a subscription ends.
Who is Looka best for?
Small business owners who need a logo fast, New businesses that want matching business cards and social graphics, People without design skills or a designer budget and Founders who also want a simple AI-built website.
Where can I use Looka?
Looka is available on Web, according to its official site.
What are some alternatives to Looka?
Similar image & design tools include Canva, Krea, Adobe Firefly and Beautiful.ai. Compare them on the Image & design page.