What HeyGen does
HeyGen is an AI video generator that makes talking-presenter videos without a camera or crew. You type a script, pick one of hundreds of stock avatars or create an avatar of yourself, and HeyGen produces a video with a matching AI voice. It can also translate videos into 175+ languages and dialects with lip-synced voices. Higher plans add text-to-video models, 4K export, interactive training videos and team workspaces, which makes it popular for marketing, sales and training content.
Best for
- Marketers making spokesperson or product videos at scale
- Training teams building course and onboarding videos
- Translating existing videos into many languages
- Creators who want a digital twin of themselves on camera
Key features
AI avatars
Choose from 500 to 700+ stock presenters or create a custom video avatar with your own face and voice.
Video translation
Translates videos into 175+ languages and dialects on paid plans, with editable translation scripts on Pro.
AI Studio editor
Build videos from templates, import PowerPoint or PDF files, and add audio, on every plan.
Voice and voice cloning
1,000+ AI voices plus voice cloning, with hours of text-to-speech included on paid plans.
Video generation models
Paid plans include HeyGen's own text and image-to-video model; Pro adds Veo 3.1 and Seedance 2.5 and 4K export.
Interactive and LMS video
Business adds SCORM export, LMS integrations and connections to Zapier, Make, n8n and HubSpot.
HeyGen pricing
HeyGen has a free plan. 3 watermarked videos a month, up to 1 minute each, with one custom avatar and 30+ languages. Paid plans start at $29/month. Yearly billing gives 2 months free (Creator $24/month, Pro $41/month). Plans run on credits; Creator credits roll over one month. API usage is priced separately. Prices checked on the official site on Nov 9, 2026.
| Free | $0 | |
|---|---|---|
| Creator | $29/month | 600 credits, 1080p export, no watermark, videos up to 30 minutes |
| Pro | $49/month | 1,000 credits, 4K export, Veo 3.1 and Seedance 2.5, faster processing |
| Business | $149/month | 1,500 credits, shared workspace, SSO, videos up to 60 minutes; extra members $20/seat/month |
| Enterprise | Contact sales | Custom pricing via sales |
Source: HeyGen pricing page
Pros and cons
What it does well
- A usable free plan lets you test avatars and translation before paying.
- Translation into 175+ languages makes one video reusable across markets.
- Business plan connects to common tools like Zapier, HubSpot and learning management systems.
Know before you sign up
- Free videos carry a HeyGen watermark and are limited to 3 per month at up to 1 minute.
- Paid usage is metered in credits, so heavy generation can require top-ups or a higher plan.
- 4K export and the newest video models are only on Pro and above.
Alternatives to HeyGen
SynthesiaMake avatar-led training and business videos.
CapCutEdit videos with AI creation and caption tools.
D-IDCreate videos and interactive digital avatars.
VEEDGenerate videos, voices, and avatars.
DescriptEdit recorded video and audio through the transcript.
Hailuo AIGenerate videos from text or images.
Questions about HeyGen
What is HeyGen?
HeyGen is an AI video generator that makes talking-presenter videos without a camera or crew. You type a script, pick one of hundreds of stock avatars or create an avatar of yourself, and HeyGen produces a video with a matching AI voice. It can also translate videos into 175+ languages and dialects with lip-synced voices. Higher plans add text-to-video models, 4K export, interactive training videos and team workspaces, which makes it popular for marketing, sales and training content.
Is HeyGen free?
HeyGen has a free plan. 3 watermarked videos a month, up to 1 minute each, with one custom avatar and 30+ languages. Paid plans start at $29/month. Yearly billing gives 2 months free (Creator $24/month, Pro $41/month). Plans run on credits; Creator credits roll over one month. API usage is priced separately. Prices checked on the official site on Nov 9, 2026.
How much does HeyGen cost?
Paid plans start at $29/month; plans listed on the official pricing page: Free ($0), Creator ($29/month), Pro ($49/month), Business ($149/month), Enterprise. Yearly billing gives 2 months free (Creator $24/month, Pro $41/month). Plans run on credits; Creator credits roll over one month. API usage is priced separately.
Who is HeyGen best for?
Marketers making spokesperson or product videos at scale, Training teams building course and onboarding videos, Translating existing videos into many languages and Creators who want a digital twin of themselves on camera.
Where can I use HeyGen?
HeyGen is available on Web and API, according to its official site.
What are some alternatives to HeyGen?
Similar video tools include Synthesia, CapCut, D-ID and VEED. Compare them on the Video page.