What Meta AI does
Meta AI is a free assistant from Meta that you can use at meta.ai, in its own app, and inside WhatsApp, Instagram, Messenger and Facebook. It answers questions, writes, codes, generates images and produces cited research reports. It can also suggest local places, pull in public posts from Meta's networks, and talk by voice in 13 languages. Its main difference is reach: it sits inside apps many people already use, and on Meta's AI glasses.
Best for
- People who want an assistant inside WhatsApp or Instagram
- Quick everyday questions and image generation
- Hands-free use with Meta AI glasses
- Free research reports with citations
Key features
Instant and Thinking modes
Choose fast answers for simple questions or a slower mode for harder ones.
Deep research
Builds research reports that include citations.
Image generation
Creates images from text prompts alongside chat.
Voice mode
Talks back conversationally and supports 13 languages.
Connected tasks
With email and calendar connected, it can give daily briefings and draft docs or plans.
Incognito chats
Offers private chats that Meta says are processed in a secure environment.
Meta AI pricing
Meta AI has a free plan. Free for everyday use; Meta is testing daily or monthly limits on some compute-heavy features. Users who hit limits on some features can buy a subscription for more usage; Meta does not list its name or price. Prices checked on the official site on Nov 9, 2026.
| Free | $0 |
|---|
Source: Meta AI pricing page
Pros and cons
What it does well
- Works inside WhatsApp, Instagram, Messenger and Facebook without a separate account setup.
- Free for everyday use, including image generation and research reports.
- Also available on Meta's AI glasses and a Mac app in beta.
Know before you sign up
- Some compute-heavy features have daily or monthly usage limits under test.
- Prices for the extra-usage subscription are not published.
- The Mac desktop app is still in beta.
Alternatives to Meta AI
GrokChat, search, reason, and create with Grok.
ChatGPTAsk questions, create, and work with files in ChatGPT.
GensparkCreate documents and media in an AI workspace.
Microsoft CopilotExplore ideas, write, and create with Microsoft Copilot.
Mistral VibeDelegate research, documents, coding, and workflows to Vibe.
ClaudeWork through research, writing, files, and projects with Claude.
Questions about Meta AI
What is Meta AI?
Meta AI is a free assistant from Meta that you can use at meta.ai, in its own app, and inside WhatsApp, Instagram, Messenger and Facebook. It answers questions, writes, codes, generates images and produces cited research reports. It can also suggest local places, pull in public posts from Meta's networks, and talk by voice in 13 languages. Its main difference is reach: it sits inside apps many people already use, and on Meta's AI glasses.
Is Meta AI free?
Meta AI has a free plan. Free for everyday use; Meta is testing daily or monthly limits on some compute-heavy features. Users who hit limits on some features can buy a subscription for more usage; Meta does not list its name or price. Prices checked on the official site on Nov 9, 2026.
Who is Meta AI best for?
People who want an assistant inside WhatsApp or Instagram, Quick everyday questions and image generation, Hands-free use with Meta AI glasses and Free research reports with citations.
Where can I use Meta AI?
Meta AI is available on Web, iOS, Android and Mac, according to its official site.
What are some alternatives to Meta AI?
Similar ai assistants tools include Grok, ChatGPT, Genspark and Microsoft Copilot. Compare them on the AI assistants page.